Whats in a Name?

In Foreign Policy, AHS speaker Peter Feaver presents a valentine for the National Security Council Staff:

"'What's in a name? That which we call a rose by any other name would smell as sweet'  -- or, more in Shadow Government's bailiwick, would a National Security Council (NSC) staff smell as good as a National Security Staff (NSS)? National Security Advisor Susan Rice thinks the NSC staff would be sweeter than the NSS, and I am inclined to agree with her."